WellSpan

For two years, I’ve been helping WellSpan be a health and wellness friend that gets it. Sometimes that means having a sense of humor. Other times it’s being a trustworthy expert. But at all times it’s being a human voice in a sea of corporate healthcare.

As a senior copywriter on WellSpan’s in-house team, I’ve run the gamut of creative tasks. Concepting brand campaigns one day. Directing a patient video the next. And yes, even writing referral booklets for doctors.

Here are some pieces plucked from various campaigns.