When you’ve made raisins for over 100 years, you’re known as the raisin company. But in reality, Sun-Maid is an imaginative snack company that makes goodness taste delicious — imagine that!
As creative lead, I concepted, wrote and directed the entire project, including Sun-Maid’s national brand campaign and its Bites product launch.
TV | Online video | Activation | Paid social | Digital display | Landing page | Audio | Banners | Online retail | Organic channels