Caring. It’s an overused healthcare cliché. But once you get past the word itself, what care stands for is anything but hollow. It’s healthcare’s soul. It’s what separates human from machine. It’s courage, love, determination, compassion and risk. All intangibles that only a living, breathing person holds.
As a smaller network in a highly competitive market, Mount Nittany Health couldn’t compete by innovation alone. Research backed that it was the heart of its caretakers that truly set it apart.
Through our insight, “When you care more, you fight harder” I helped craft Mount Nittany’s new brand voice and mantra, which led to a flood of impactful creative that’s proven to be effective and award worthy.