Sun-Maid’s been feeding kids forever. It’s time childhood returned the favor. To make it happen, my team and I created the Board of Imagination — a legit position for kids to help Sun-Maid daydream bigger.
As creative lead, I developed the program’s name and identity, creative directed all elements and wrote all copy including video scripts, live meeting scripts, retitling Sun-Maid’s executive team and ghostwriting for the CEO and marketing leads.
Activation | Social | Digital | Landing page | Live meeting production | Prize packs | PR | Naming & Identity